LET’S MAKE SOULLESS COMPANIES
A THING OF THE PAST.

THE SOUL SYSTEM®
A PROVEN METHODOLOGY TO
BOOST PERFORMANCE

Successful companies all share one thing: Their corporate culture is superior; it has got soul. But how do you get there? The Soul System ® provides the means to build a culture with a clear foundation: a shared purpose and a shared understanding of vision, mission, values and spirit. Shared by the leadership team and shared with all stakeholders.

A compelling booster of key performance indicators

Research from Gallup (Building A Culture That Drives Performance) confirms what successful entrepreneurs have known all the way:

  • Their profits are up 21% compared to their peers
  • Their sales are up 20% compared to their peers
  • Their productivity is up 17% compared to their peers
  • Their customer ratings are up 10% compared to their peers

THE SECRET CODE:
TURNING SHARED PURPOSE AND UNDERSTANDING
INTO SHARED BEHAVIORS

When employees fully understand why the company is here in the first place and where it is headed and how it aspires to get there, they can focus on giving their best to the success of the firm. That´s when magic happens – because their people create better products and services and design better experiences for their customers. They drive prospects to prefer their brand. They can demand higher prices. They deliver higher margins. Their stocks perform better than their peers.

OUTPERFORMANCE IS A FUNCTION OF
A THRIVING CULTURE

When employees fully understand why the company is here in the first place and where it is headed and how it aspires to get there, they can focus on giving their best to the success of the firm. That´s when magic happens – because their people create better products and services and design better experiences for their customers. They drive prospects to prefer their brand. They can demand higher prices. They deliver higher margins. Their stocks perform better than their peers.

CORPORATE SOUL IN ACTION

A company-wide project that never ends.

Soul Searching is About Asking the Right Questions

It’s all about asking the right questions. Don’t fool yourself as a leader to believe that the whole company has understood what its purpose is when you come out of meeting with your first line of leadership who all told you that “now everybody is clear”. Chances are that clarity ends outside the boardroom.

Embedding purpose so that it becomes a shared purpose is key to every leader. Leveraging that shared purpose to drive corporate strategy and create a shared understanding inside the organization is the critical next step. When both are in place, designing the desired behaviors becomes important to ensure that purpose and understanding are lived inside the company. Once that is in place, shared behaviors consistently reinforce the shared purpose and the shared understanding. The Soul System® is in full swing.

Building Corporate Soul defines 8 critical areas for the shared behaviors and provides 8 questions for each behavior that leaders need to ask themselves in order to drive both culture and success for their company. “Soul Searching in Action” is how I call this exercise which starts at the top but very quickly expands to all levels of the corporation.

Being honest about the answers is a critical step to building corporate soul. If you want to do a quick assessment for your company, click here to “Test your company”.

Test Your Company

TAKE 5 MINUTES TO FIGURE OUT
YOUR COMPANY’S SOUL SCORE

YOUR COMPANY’S
CORPORATE SOUL STATUS